Job Description
NIQ's Consumer Marketing Insights practice specializes in designing tailored research solutions to solve complex business problems. As a part of the Consumer Marketing Insights team, you will be working with some of Taiwan's biggest brands to make an impact across a diverse range of industries, including FMCG, Retail, and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience, and pure customized-research.
At NIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem-solving, and a desire to expand your analytical skills, then we would love to hear from you!
Responsibilities
Project management
- Serve as the main gatekeeper for assigned projects (averagely take care of 2-4 projects simultaneously)
- Work closely with various departments in projects deliverables, ensuring guidelines are followed according to project plans
- Provide clear instructions to project members and conduct quality checks on their output
- Able to accommodate changes to the project requirements and execution when necessary
- Able to work within given deadlines and find solutions to close the gap, if needed
- Ensuring project deliverable is of high quality and client satisfaction are met
Analysis & reporting
- Able to understand from clients business perspective and follow up closely on clients needs on every research projects
- Prepare quality questionnaire, presentation and reporting for clients
- Ensuring all data used are answering to clients business needs according to NIQ data and marketing principles
- Provide actionable recommendations for clients that can impact/influence on their business strategies/needs
A Little Bit About You
You will play an essential role in managing research projects from start to finish; supporting the Senior Manager on research design, analysis, reporting through to presenting findings to clients. We will arm you with the best in market research skills and capabilities, through on the job coaching and structured training. You will also be given access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients.
Qualifications
- Master's degree or Bachelor's degree in Business Administration/ International Business/ Marketing/ Economics/ Applied Mathematics
- A self-starter, detailed oriented, result-driven mindset, sensitive to numbers
- Good time management especially meeting external deadlines
- Good communication skills in explaining the key takeaways & methodology of the thesis
- Familiar with quantitative research methodologies
- Proficient in Microsoft Excel & Powerpoint and/ or Google Spreadsheet & Slides
- Good client service skills and able to communicate and write effectively in English and Mandarin
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
