Assistant Retail Development Manager

About the role:

Perfect In-store Execution

• Lead implementations of all locally relevant retail programs to deliver in-store brand experience and drive conversion.

• Develop a 12-month activity calendar covering NPDs, promotions, fixture upgrades, merchandising roll out and tailored activities to drive business.

• Regular store visits to understand the in-store environment and competitor activity, observe shoppers.

• Work closely with financial analyst to conduct appraisals of instore activities across all channels.

• Lead in-store audits to monitor distributors/retailers executions, ultimately to maintain the perfect in-store quality post launch for constant improvement.

NPD Retail Launch Execution

• Lead the development and implementation of fixtures, merchandising and evaluation of retailer specific initiatives.

• Maximize new product launch impact within category in-store and create theatrical demo experience to inspire and convert consumers.

• Liaise with Marketing Managers to ensure that all communication initiatives are on brand and consistent across the marketing mix.

• Ensure the shopper experience for Dyson products surpasses the competitions and exceed brand promise.

Events Designs and Rollout

• Develop and execute the annual calendar plans for local events.

• Oversee key Dyson events across consumer events, exhibitions/trade shows, retail events, roadshows and corporate partnership events.

• Oversee management of events budget to delivery of high-quality events.

• Own retail marketing information communications to business development / sales / distributors teams.

About you:

• Degree holder in related field required.

• 5 years + track record of delivering POP, merchandising, at a retail environment.

• Able to convert retail and event strategies & experiences to meaningful sales conversion with business impact and good ROI.

• Project management, time management and stake holder management.

• Experienced in a matrix environment and working cross functionally with various internal teams as well as external parties.

• Knowledge in procurement, logistics and with good negotiation skills.

• Proficient in Adobe Photoshop, Illustrator & InDesign and MS software.

• Attention to detail, highly organized, a strong sense of responsibility, ability to multi-task, and able to work under pressure.

• Fluency in English, Cantonese & Mandarin required.

Dyson is an equal opportunity employer. We know that great minds dont think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.