Job Description:
Healthcare Communications
Join Weber Shandwick's Healthcare team, and in a dynamic and empowering environment, support clients in healthcare industries, while exploring future opportunities for the team as a whole.
We are looking for an associate, ideally with healthcare communication experience, media relationship and content developing background.
He or she will work on multiple accounts, helping to handle core public relations tasks ranging from building media relationships, conducting industry research, to drafting press release and other media materials.
He or she will have the opportunity to ground themselves with a solid foundation in strategic planning, corporate communication, IMC and public education campaign. They should demonstrate strong communication and task management skills, show initiative and an ability to manage deadlines consistently.
Responsibility:
Client service
- Demonstrate understanding of key client information, including general business strategy, industry trends and issues, products/ services, key opinion leaders, customers and competitors
- Contribute to client correspondence (i.e., daily updates, activity reports, etc.), providing account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting weekly/monthly activity and coverage
- Demonstrate research abilities to support client programs
- Manage projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
Media
- Understand and have established connections to top-tier general media and healthcare vertical media, be able to identify and familiarize with key reporters and editors
- Manage media relations by identifying & working with target media and demonstrating a network of traditional and online media contacts and influencers, with an understanding of and implementing public engagement and social media programs
- Coordinate and help plan media outreach programs including tours, events, conferences, interviews, new media outreach , etc.
- Manage external vendors to meet delivery schedules and quality requirements
Writing
- Play key role in developing key messages in keeping with clients objectives
- Write pitch letters, abstracts, profiles, press kit materials and releases, social media content, executive-related documents, materials for internal communications, etc.
- Edit and proofread written materials for quality and adherence to appropriate writing style, with an understanding of the differences in writing styles depending on the outlet, channel and audience (online, social network, traditional media, etc.)
- Oversee work products of more junior staff to ensure quality and consistency
Planning and reporting
- Accurately maintain executional tools, trackers and reporting
- Participate and assist in program brainstorming, development and planning
- Understand and participate in agency billing and invoicing procedures and assist project managers on tracking and monitoring financials (e.g., budget vs. actual)
- Compose integrated media plans and contribute to plan development processes as needed
Qualifications
- 2-4 year working experience in PR agency
- Quick and eager to learn
- Strong English ability in both written and spoken
- Strong Microsoft Office (Excel, Word, PPT) skills
