Associate Manager/Senior Analyst, Consumer Insights

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The Associate Manager's main role is to generate a holistic understanding of consumers in China through multiple sources of data not limited to ongoing trackers, ad-hoc insight projects and desk research.

He or she will be responsible for the day-to-day project management and insight generation, which help inform strategy decisions across all lines of business.

Responsibilities:

• Ownership of inbound visitation and arrival studies about Mainland Chinese, in particular GBA that supports commercial development such as pricing, market sizing, sales channel, etc
• Work with team supervisor to field and analyze primary research data, including the management of supplier relationships
• Develop and manage KPI tracking & consumer sentiments to understand business performance and consumer trends in the context of the macro environment and the Disney resort
• Synthesize with external data source to understand the market and resort visitation trends to support business planning across multiple lines of business