Responsibilities
1. Develop professional and forward-looking brand strategy planning based on the business development needs of the department to ensure that the brand always occupies a leading position in the fierce market competition 2. Be fully responsible for formulating brand communication strategies, efficiently coordinating and implementing various online and offline 3. Responsible for the construction and management of brand communication channels, deeply explore the value of each communication channel, use accurate data analysis and verification, and achieve brand precision. spread 4. Responsible for establishing and maintaining the brand promotion material system, creating high-quality and creative promotional materials, and promoting business expansion through scientific management and effective use of promotional materials 5. Use professional data analysis tools to monitor the brand promotion effect and continuously optimize according to data analysis results Brand communication strategy, data-driven decision-making responsible for establishing and maintaining brand partnerships, effectively expanding brand influence, creating a mutually beneficial and win-win brand ecosystem, and injecting vitality into brand development 6. Responsible for the department's operations for overseas users, according to Based on the department's business goals and local cultural characteristics, we formulate targeted promotion strategies we build an efficient information communication platform to enhance overseas employees awareness and acceptance of IT services and policies through content planning and operation.
Qualifications
1. Major in marketing, advertising, mass communication and other related fields, with more than 5 years of experience in brand communication, solid professional knowledge and Rich practical experience, successfully led multiple brand building projects from 0 to 1, brand building cases are preferred 2. Familiar with public relations media, new media operations, good at using emerging technologies and marketing methods to bring new development opportunities for the brand 3. Have a macro brand strategic vision and keen market insight, be able to accurately grasp market trends and consumer needs, and formulate scientific and reasonable strategic plans for the long-term development of the brand 4. Have data analysis capabilities, and be familiar with market research methods and tools, and be able to drive decisions through data have good cross-departmental cooperation capabilities and be able to collaborate efficiently with people from different professional backgrounds 5. Be mentally strong, optimistic and positive, able to adapt to a rapidly changing work environment, and be brave to accept challenges have a very positive attitude towards work Strong self-motivation, able to work independently have a high sense of responsibility and professionalism 6. English can be used as a working language, and can communicate freely in an international working environment, Provide strong support for the global expansion of the brand.
