Brand Marketing Expert - Life Service

1. Responsible for the brand awareness building of Douyin Life Service, formulate annual market strategy, and be responsible for brand BHT and awareness 2. Responsible for consumer insight, improve brand positioning and advertising slogans, formulate brand standards and brand IP communication strategies and implementation planning plans, establish and enhance brand mental awareness 3. Complete the standard establishment and specification review of brand system and IP, protect brand assets, such as brand audit, exposure management, etc., to ensure that consumers have accurate and complete brand awareness 4. Responsible for brand IP operation, including personality creation, Co-branding, event marketing and fan maintenance.

1. Bachelor degree or above, 3 years or more of brand marketing experience, with experience in successful brand upgrades and landing is preferred 2. Responsible for brand IP operation and have successful cases, with keen judgment on network hot spots 3. Possess brand insight and creative ability, good data sensitivity and logic, good structured thinking and expression 4. Strong self-motivation, strong project management and cross-team collaboration capabilities.