Responsibilities
1. Responsible for the activity operation work in the Douyin Life Service channel column, including but not limited to activity initiation, plan formulation, resource coordination, execution and implementation, result review, etc., responsible for the incremental GMV, DAU, repeat visits and other indicators during the activity period 2. Based on user needs and traffic conditions, explore effective activity marketing methods, control activity creativity and communication quality, and expand the influence of activities 3. Actively integrate high-quality internal and external resources, fully align goals with collaborative departments, and efficiently implement and execute established activity strategies 4. Effectively formulate and allocate budgets, track activity results, control the column tone, user gameplay, investment selection, budget consumption, pay attention to repeated summaries, and precipitate normalized column operation methodology 5. According to the requirements of project management, agilely understand the risk points and opportunity points in the activities, expose and solve process bottlenecks, advance quickly and effectively, ensure problem solving, have an understanding of each module of the normal channel, be able to organize investment, disassemble and analyze data, and improve process efficiency.
Qualifications
1. Bachelor degree or above, 5 years or more of relevant work experience in channel operation, product operation, etc., experience in local life or e-commerce industry is preferred 2. Good at observation and summary, discovering and mining data value, able to combine data to drive business development, and focus on process and results 3. Deeply understand the key to the success or failure of product capabilities and marketing activities, can clearly define problems and seek multiple solutions 4. Understand the characteristics and gameplay of shelves/live broadcasts/short videos, can effectively combine channel operations, content and marketing activities, and have practical experience in the design of event venues and gameplay, traffic conversion and user flow operations 5. Have good communication and collaboration skills, and can adapt to fast-paced work.
