Community Growth Specialist
Overview: We are seeking a dynamic Community Growth Specialist to drive the growth and engagement of our online communities across multiple platforms. The ideal candidate will be bilingual in English and Chinese, with a deep understanding of web 3 communities, social media trends, and cultural nuances. This role requires a creative thinker who can create compelling content, foster community engagement, leverage media and KOL partnerships, and possess creative design capabilities to accelerate our growth.
Main Responsibilities:
Growth and Engagement
- Integrate and execute community growth strategies tailored to different platforms.
- Identify and leverage trends, opportunities, and community feedback to drive engagement.
- Implement best practices to enhance content visibility and reach.
- Plan and execute paid advertising campaigns across various platforms. Handle ad targeting, placement, budgeting, and performance analysis to optimize ad spend and maximize ROI.
Content Creation
- Twitter / X: Develop and translate content for Twitter / X to boost engagement and follower growth. Regularly update, manage, and analyze performance metrics to optimize strategies.
- Telegram, Discord and Debox: Craft and share content on multiple platforms. Actively interact with community members, answer questions, and foster a vibrant, active, and supportive community environment.
- Medium: Create engaging content between English and Chinese, ensuring alignment with project goals and audience interests. Publish and manage content to attract and retain followers.
- YouTube: Develop engaging brand videos and short reels that showcase and enhance our brand identity.
Campaign Planning and Execution
- Implement comprehensive campaign strategies to promote community initiatives and events.
- Apply creative thinking to identify and leverage trends, ensuring campaigns resonate with the target audience.
- Coordinate with internal teams and external partners to ensure seamless campaign execution.
- Monitor and evaluate campaign performance, providing insights and recommendations for improvement.
Data Analytics and Reporting
- Monitor, analyze, and report on community growth, engagement metrics, and campaign performance.
- Use data insights to refine tactics and improve overall community management efforts.
Media and KOL Partnerships
- Conduct research to identify potential media partners and key opinion leaders (KOLs).
- Negotiate and manage partnerships to amplify our reach and credibility.
- Collaborate with partners to create co-branded content and campaigns.
Cross-Team Collaboration
- Collaborate with marketing, product, and customer support teams to ensure consistent messaging and community engagement.
- Provide insights and recommendations based on community interactions to enhance overall company strategies.
Required Qualifications:
- Proficient in English and Chinese.
- Extensive experience in content creation and social media management.
- Deep understanding of social media trends and cultural differences between English-speaking and Chinese-speaking communities.
- Experience in planning and managing paid advertising campaigns, including ad targeting, placement, and performance analysis.
- Excellent communication skills and the ability to engage in online communities.
- Ability to manage multiple projects and meet deadlines.
- Strong organizational skills and attention to detail.
Preferred Qualifications:
- Bachelor's degree in communication, marketing or related fields.
- Experience working with digital media channels such as Twitter, Telegram, Medium, YouTube, Debox and Discord.
- Practical experience in digital marketing strategies.
- Creative thinking and the ability to generate innovative content ideas.
- Familiarity with web 3 communities and post-quantum technologies is a plus.
- Experience with data analytics tools and community management platforms.
