Cobo is a globally trusted leader in digital asset custody solutions. As the world's first omni-custody platform, Cobo offers the full spectrum of solutions from full custody, co-managed MPC custody, to fully decentralized custody as well as wallet-as-a-service, advanced DeFi investment tools and an off-exchange settlement network. Trusted by over 500 institutions with billions in assets under custody, Cobo inspires confidence in digital asset ownership by enabling safe and efficient management of digital assets and interactions with Web 3.0. Cobo is SOC2 Type 1 and Type 2-compliance-certified and licensed in 5 jurisdictions.
Job Description:
As a Content Strategist (Marketing) at Cobo, you will play a crucial role in crafting and executing content strategies to drive engagement, brand awareness, and conversion across various channels. You will be responsible for creating compelling content that resonates with our target audience, as well as analyzing performance metrics to optimize content strategies.
Job Responsibilities:
- Develop and implement a comprehensive content strategy to enhance our brand messaging and thought leadership
- Ideate and create diverse content formats for Cobo's owned channels, including website, social media, email and more
- Manage content calendar, scheduling, and distribution across different platforms to maximize reach and engagement
- Collaborate with designers, video editors and contractors to create high-quality, engaging content in accordance with the content calendar
- Conduct keyword research and optimize content for search engines (SEO) to increase organic traffic and visibility
- Monitor and analyze content performance using analytics tools to identify trends, insights, and areas for improvement
- Stay up-to-date with industry trends, best practices, and emerging technologies
- Support in the creation of sales enablement materials such as presentations, case studies, and whitepapers
Key Requirements:
- Min. 2 to 4 years of experience in content marketing, digital marketing, or a similar role
- Experience in B2B tech/fintech, cybersecurity, and/or SaaS, with knowledge and passion for Web3 and blockchain
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Bilingual (Chinese/English), with exceptional writing, editing, and oral communications skills on highly technical subjects
- Demonstrated expertise in creating compelling content in different formats across various channels
- Strong analytical and data-driven approach to marketing effectiveness and optimization
