Responsibilities
1. Responsible for formulating and implementing the overall strategy of the content platform according to the promotion rhythm of developer AI-related C-end products such as Doubao MarsCode 2. Responsible for the operation of the brand's official self-media matrix, establishing and maintaining good relationships with major platforms to ensure high-quality output 3. Manage the key links of each platform, including talent screening, content creation, delivery data analysis, summary and optimization, etc. establish a close data connection between delivery budget, content strategy and business results 4. Design and implement innovative content marketing activities to enhance brand awareness and user engagement 5. Work closely with internal teams to ensure that content marketing activities are consistent with the overall marketing strategy 6. Track and analyze market trends and adjust content strategies in a timely manner to ensure the brand's competitiveness on various platforms.
Qualifications
1. Bachelor degree or above, with 2 years or more of experience in product operation and content marketing 2. Understand the content mechanism and traffic mechanism of major content platforms, and be familiar with the content creation process and creator ecology of mainstream content platforms be familiar with the KOL/KOC cooperation model, and be able to independently formulate and implement relevant strategies 3. Be familiar with the operation skills of various social media, and those with successful operation experience of relevant platform accounts are preferred 4. Have a strong sense of content and data thinking, and be able to deeply understand and establish a close connection between content and data results 5. Have excellent communication and teamwork skills, strong learning ability, strong stress resistance, strong sense of responsibility, empathy, practical and reliable, and proactive 6. Have innovative thinking, be able to design and implement attractive content marketing activities have strong market sensitivity, and be able to quickly respond to market changes and adjust content strategies.
