Digital and Social Marketing Specialist

Job Description:

Management and Enhancement of Porsche Taiwan's Owned Media:

o Responsible for the management and optimization of Porsche Taiwan's official website, and other local web assets.

o Strategically lead the development of Porsche Taiwan's social media presence, including platforms of Facebook, Instagram, and YouTube, in collaboration with external partner agencies.

Develop Digital Marketing Campaign:

o Conceptualize and execute digital campaigns that align with key communication and launch events to meet business objectives.

o Integrate innovative strategies within campaigns to amplify their impact and effectiveness.

o Perform in-depth analysis of digital media growth metrics and effectiveness, driving continuous improvement.

o Proven expertise in digital media and performance marketing, with demonstrated proficiency in various media analytical tools across digital platforms to enhance campaign effectiveness.

Project Management:

o Demonstrated ability to effectively manage and deliver multiple projects on time and within budget, coordinating team efforts and resources, and maintaining high standards of quality and efficiency.

Porsche Asset Proofread:

o Approve, and review Porsche translation assets in all PTW communication.

Brand Risk Management:

o Through the Social Listening Tool to Identify and Communicate Concerns: Recognize and communicate potential brand issues to management and stakeholders.

o Transparent Progress: Keep stakeholders informed and engaged as solutions are implemented.

o Risk Mitigation: Use insights to prevent future problems and ensure the brand's safety.

Job Requirements:

Basic Qualification:

o Bachelor's degree or higher in marketing communications/digital marketing

o Proficient in Microsoft Office

o At least 4 years working experience in digital marketing in premium automotive industry

o Fluent in Traditional Chinese/Mandarin and Professional in English.

o Experience in in digital marketing campaign development, especially in telecommunication or automotive related field with proven track record of success.

o Technical Knowledge Qualification: digital training certificates are highly valued.

Preferred Qualification:

o High levels of Integrity and Compliance

o Strong analytical, critical thinking skills, a proactive attitude with good time management and interpersonal skills

o Advanced communication skill with international multicultural experience; good quality and goal oriented

o Advance writing skills in Chinese and English in Marketing concept with high accuracy and detailed- oriented

o Ability to work under pressure, collaborate well in team, with open and growth mindset

o Negotiation, presentation, and problem-solving skills

o Experience and knowledge in local automotive market especially in retail are preferred.

o Knowledge of Porsche Brand, Product and System will be an asset.