Digital Business Development & Marketing Manager

Product Listing and Management: Responsible for listing products, ensuring product information is complete with high quality, prices are reasonable. Regular updates to product pages are required.

Advertising and Marketing Campaign Planning: Plan and execute marketing campaigns on the official website and other e-commerce platforms, including digital advertising (e.g., Facebook, Google Ads). Adjust budgets based on conversion rates and sales data.

Data Monitoring and Analysis: Use tools like Google Analytics to monitor website traffic, bounce rates, and conversion rates, and optimize marketing strategies based on data insights.

Customer Service and Response: Handle customer inquiries and comments in a timely manner, respond to questions on social media platforms, and adjust product strategies based on customer feedback.

Cross-Industry Partnership Promotion: Coordinate with external partners to conduct joint promotional activities, increasing brand exposure and product sales.

ROI Calculation and Optimization: Calculate return on investment (ROI) for each marketing campaign based on revenue and advertising costs, adjusting or discontinuing underperforming ads.

Inventory and Logistics Management: Track product sales, assist the supply management team with pre-sales and restocking, ensuring inventory levels are adequate.

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Required:

Proven ability to run digital business and marketing campaign with outstanding record.

Familiarity with e-commerce platforms (e.g., Cyberbiz, 91APP, Shopify) and advertising platforms (e.g., Facebook Ads, Google Ads).

Proficiency in data analysis tools (e.g., Google Analytics) to formulate data-driven strategies.

Experience in social media management, capable of responding to customer inquiries promptly and enhancing brand interaction.

Bachelor's degree in marketing, business management, or a related field, with over 3 years of experience in digital business/e-commerce.

Strong attention to detail, problem-solving skills, adaptability, and communication qualities.

Possesses an entrepreneurial spirit and continuously innovates to achieve great results.

Ability to work independently and in a team environment.

Proficiency in MS Word/Excel/Outlook/PowerPoint and knowledge of Adobe Illustrator

Fluent in Mandarin, good reading/writing ability in English

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MS Word/Excel/Outlook/PowerPoint,Adobe Illustrator

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Preferred:

Experience in copywriting for advertisements and optimizing ROI.

Experience in cross-industry partnerships or social media marketing is a plus.

Working experience in multi-national enterprise or SMB.

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Please refer to following website and social media to know us more.

https://www.afs-lifestyle.com/zh-TW

https://www.facebook.com/acer.fashion

https://www.instagram.com/acer.afs

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https://www.afs-lifestyle.com/zh-TW

https://www.facebook.com/acer.fashion

https://www.instagram.com/acer.afs