Digital Marketing Project Manager

This position requires familiarity with digital advertising, search engine optimization (SEO), and collaboration with internal teams and external agencies to obtain more potential customer lists. At the same time, it is necessary to handle Martech introduction and marketing projects to assist in promotion Contribution of overall digital channels.

Work content:

• Use digital advertising, search Engine optimization (SEO), and collaborate with internal teams and external agencies to obtain more potential customer lists
• Analyze the effectiveness of digital marketing activities and provide data-driven recommendations to continuously optimize marketing strategies
• Assist in Martech introduction and marketing projects to help increase the contribution of the overall digital channel

Requirements:< /u>

• College degree or above, more than 5 years of working experience in life insurance or financial industry, preference will be given to those with digital advertising and natural search optimization (SEO) capabilities
• Familiarity Those who have experience in obtaining list acquisition strategies and execution in the life insurance industry, and who have experience in operating digital tools such as SEO/SEM/GA/GTM are particularly preferred.

Prudential is an equal opportunity employer.< /b> We provide equality of opportunity of benefits for all who apply and who perform work for our organization irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.