Lattice Overview
There is energy hereenergy you can feel crackling at any of our international locations. It's an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality.
Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a team first organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you're looking for.
Job Summary
Responsibilities & Skills
The candidate for this position will excel at creating new business opportunities from architecture to solution thinking, leading customers by value creation from a technical marketing perspective and lead sales team to create new business segments in broad-market and select key accounts across Taiwan for Lattice Semiconductor's FPGA products and solutions portfolio.
Responsibilities
- Create business opportunities for Lattice Semiconductor FPGA and solutions portfolio, define product strategy and solution by leveraging our unique and cutting-edge technology from new & existing customers & market segments.
- Facilitate business growth initiatives across Taiwan, ANZ, and South East Asia, focusing on server, networking, Industrial, Video, and automotive segments to meet and exceed sales and design targets.
- Conduct comprehensive market analysis, develop and execute strategies to enhance customer relationships, and foster new account development, ensuring sustainable business growth.
- Collaborate with cross-functional teams to align strategies, address market needs, and drive product development initiatives to capture market opportunities.
- Establish a strong sales team equipped with exceptional skills in analyzing customer requests and pain points, enabling the development of comprehensive account strategies.
- Drive team development through mentorship, coaching, and skill-building initiatives to ensure a high-performance, customer-centric culture.
- Collaborate with cross-functional teams to align strategies, address market needs, and drive product development initiatives to capture market opportunities and create valuable thinking for customers.
- Manage complex technical discussions with customers, build rapport and establish long-term relationships with them.
- Building relationships with clients by understanding their pain points, bottle-nack, providing solutions, support, information, and guidance; researching and recommending new business opportunities.
Required Skills, Experience, Licenses
- Strong self-motivation and constant results driving towards achieving ambitious business goals.
- More than 20 years of Industrial Sales/Marketing experience, familiar with technology (Industrial, Video /Display, Automotive application...) trends, ecosystems, IP, and new market trends. Familiar with Industrial or server applications is a plus.
- Proven track record in product development and managing internationally renowned customer relationships within the semiconductor or related industries.
- Strong technical understanding of video processing technology and its applications in various industries, such as entertainment, gaming, and automotive sectors.
- Extensive experience in product development, particularly within server, networking, automotive, and industrial sectors across Taiwan. Applicants with experience in ASIC, SoC, or FPGA design or verification are preferred.
- Excellent Know-how of how to sell by value, not by price.
- Strong analytical and problem-solving skills with the ability to identify opportunities to strategize; proven success in building and leading teams focused on customer application content, architecture development, and successful implementation of solutions.
- Fluent English communication skills and multicultural sense.
- Extraordinary communication, negotiation, and collaboration skills to work effectively across diverse teams and cultures.
Preferred Qualifications
- Advanced degree in Business Administration, Engineering, or related field.
- Prior experience in a leadership role within a semiconductor or technology-driven organization.
- In-depth knowledge of FPGA technology and its applications within the target segments.
- Educational background in electrical engineering or telecommunications engineering is required. Those with a master's degree or above are preferred. Applicants with a business management degree are a plus.
