Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
At the centre of what we do is build authentic communities with a passion for holistic wellbeing - for lululemon that means physical movement, mental health and social connection. This team's purpose is to drive brand credibility and influence through strong relationships within our ambassadors, athletes and brand experience programs. The scope ranges from leading programs at APAC, City and Store levels and partners with community leads in multiple countries across the region.
A day in the life:
Community Store Engagement
- Deliver Community Priorities the regional brand calendar. Covering, IDEA moments, cultural moments, new store opening and retail community training
- Ensure retail store teams are equipped and empowered with direction & supporting toolkits to deepen localized community connections within their markets.
Ambassador & Talent Relationship
- Deliver Ambassador guidelines and influencer tracking support for all regions
- Deliver Ambassador & Sport marketing strategy in partnership with Global Brand to drive relevance in market
- Drive integration of key regional AMB talent across brand campaigns and functional plans
Brand Activations & Community Events
- Lead & Coach country community teams to deliver local events. From planning to execution to partner selection
- Partnership with the brand team, activation strategy to drive categories of Run, Train, Yoga, Men
- A key collaborative thought partner in developing owned IP based concepts that creates differentiation for our guest
Qualifications:
- 10+ years experience in marketing with preference in influencer marketing
- 5+ athlete relationship management or community / city marketing
- Proven track record in program management
- Proven examples in developing Brand Ambassadors and Partnerships that reinforce brand values
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
