Douyin Growth Campus Operations Expert - Brand Direction

1. Responsible for the brand strategy formulation, creative planning and publicity of the Douyin campus team among college students 2. Responsible for the creative planning and gameplay design of activities for Douyin and other ByteDance apps among college students, and the implementation of large-scale projects 3. Responsible for the new media matrix operations of the SouYin campus team, including but not limited to the hot topic operations within the two Weibo and one Douyin, event PR communication, etc.

1. Bachelor degree or above, more than 2 years of operation experience, with experience in content operation, event operation, and brand planning related to young people 2. Have implemented at least one marketing activity as a project leader, and those with industry award-winning cases are preferred 3. Have relevant experience in new media operation and be able to independently operate and maintain official accounts. 4. Good online sense, many creative ideas, and dare to break through and try new fields.