Job Summary
eComm Performance Marketing: Develop and execute eCommerce digital strategy for contents, communication, digital shelf monitor and operations to achieve sales target
Offtake and P&L Accountability: Leverage media tools to achieve offtake target and be responsible for budget and P&L management
New Media Exploration: Monthly sharing on media trend and insights for future planning
Principal Duties and Responsibilities
70%
eCommerce & Performance Marketing
- eCommerce Team Digital Media Strategy Development: Create and execute comprehensive digital strategies to drive offtake growth and achieve set up KPI to align with eComm team sales target.
- Campaign Management: Plan, launch and optimize digital campaigns across Shopee, momo, ET MALL, etc.. (FB CPAS, Google SEO, social media and onsite media) by monitoring KPIs such as CTR%, ROAS, and CVR%.
- Media Content Creation: Work with media agencies and region teams to develop and adapt media communication content across channels ensuring brand consistency and align with eComm team business objectives.
- Digital Shelf OptimizationOptimize digital shelf performance to ensure product availability, share of search, rating & review, and product integrity achieving set up goal
- Analytics and Reporting: Monitor and analyze performance metrics to evaluate the effectiveness of media and make data-driven decisions.
20%
Offtake and P&L Accountability
- Offtake Achievement: Leverage media tools such as FB CPAS and Search to achieve set up KPI of ROAS and offtake target.
- Budget and P&L Accountability: Manage digital marketing A&P budget to meet eComm P&L target ensuring efficient allocation of resources.
10%
New Media Exploration
- New Media Research & Sharing: Monthly sharing on new media trend, competitive landscape, and shoppers insights
This is not an exhaustive list of duties or functions.
Education/ Experience Requirements
- Bachelor's degree or equivalent required.
- Possesses 3+ years eCommerce or digital marketing experience.
- Google tool function: Sheet, Slide and Docs
- Owning furry pets is a huge plus.
Expected Areas of Skills
- Pursues win-win solutions with persistence, compromise, respect and good communication skills
- Seeks to discover common ground, identify vital interests, and understand the customer's underlying priorities
- Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption
- Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution
- Digitally savvy and curious, understand the dynamics of eCommerce such as FB CPAS and Search
- Fluent in both spoken and written English.
Leadership Competencies (Should match the Colgate Global Competencies Up to 3)
- Relationship Building
- Strategy/Vision
- Influence/Negotiation
- Consumer/Customer Focused
Functional Competencies (Should match the Colgate Global Competencies Up to 3)
- Business and Financial Analysis
- Cross-Organizational Collaboration
- Consumer and Shopper Insight
Working Relationships (Key partnerships and reporting relationships)
- Does this position supervise: No
- Hill's Marketing team
- Customer Development Team Members and Director
- Hill's Supply Chain Team
- Hill's Regional/Global Team
Travel Requirements
Expected percentage of travel: Up to 5%
