Responsibilities
1. Responsible for the festival promotion marketing of Douyin instant retail flower business, deeply explore the needs and interests of target users, fully understand the current supply structure and supply characteristics, and work with the cooperation team to formulate targeted operation strategies and link plans 2. 3. Analyze and understand the business characteristics of commodities in different business categories, have operational experience in commodity supply strategies, and be able to understand commodity characteristics, commodity value contribution rate (leading products, hot products, incubation products, long-tail products) and consumption trends, etc., to optimize the commodity supply structure in industry marketing activities and increase transaction scale 3. Cooperate with internal business to explore cooperation models, be responsible for the overall scale of user introduction, and design suitable user acceptance strategies for different channels and different user levels to improve marketing user activity and user retention 4. Explore and design activity gameplay based on business development and consumer insights, improve the life cycle of gameplay through operations, maintain and enhance user stickiness to gameplay 5. Be responsible for the overall efficiency of the business, collect and analyze the needs of each section, and coordinate cross-industry technical teams to optimize and iterate channel operation processes and products, precipitate methods, and improve overall operational efficiency.
Qualifications
1. Bachelor degree or above, with independent and effective data analysis framework and logic, structured thinking, and experience in business analysis, data analysis, etc. is preferred 2. Have a sense of marketing, continuously iterate activity plans based on user feedback, have strong activity planning capabilities, and can output effective activity ideas and plans based on user needs and platform characteristics 3. Have good insight and understanding of user needs, and can make effective analysis and growth according to user ecology 4. Have a strong willingness to learn and work enthusiasm, high execution, communication and integration capabilities, good stress resistance, and can promote the efficient implementation of activities.
