POSITION SUMMARY
The Commercial Analytics & AI (CAAI) China team is responsible for the delivery of services that require secondary data analysis across business units (BU) to provide strategic recommendations on performance review, brand planning, operation planning, promotional resource allocation, field force sizing, segmentation/targeting, structural decisions, and digital strategies, etc. The team delivers the services by leveraging the central expertise and existing tools, or by building simple to intermediate analysis locally.
Sr. Analytics Manager role is to report to China CAAI Lead and is expected to lead BU level analytics to support BU performance analysis and tracking, BP/OP analytics support to marketing and sales, new launch analysis and ATU study or other PMR projects, FF sizing and FF effectiveness analysis, and other China strategic opportunity evaluation and analytics support. This role also covers ad hoc analysis on various opportunities like DTP, patient/consumer insights etc., based on BU needs. He/She will also coordinate ISE/Data Science collaboration, as well as partner with other xFunction team.
POSITION RESPONSIBILITIES
ROLE RESPONSIBILITIES
Role definition and Key Accountabilities include, but are not limited to:
Market Analytics
- Provide analytical insights support to the market and recommend, define and implement unique and innovative business analytics plans that generate insights and influence business priorities and objectives
- Lead customer/omni-channel analysis and consultation to proactively provide deep insights that drive and maximize business opportunities, including segmentation, customer journey development, data mining, workshopping insights into actions. Collaborate closely with marketing and Customer Experience teams in this context and lead forums to analyze and discuss results with country leadership.
- Conduct primary market research, secondary analytics and advanced analytics to answer business questions.
Forecasting/Operating Plan Support
- In partnership with key Pfizer stakeholders, support the development of Long Range Forecasts (LRFs) and Operating Plans.
- Coordinate forecasting activities with local in-country, Global BAI, and Forecasting CoE colleagues.
- Qualify and quantify business opportunities, including communicating results and recommendations.
- Ensure accurate and effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.
xBU Analytics Support on Critical Business Decisions
- Lead and drive cross BU level analytical support such as but not limited to: VBP analysis, Launch Excellence, Market Intelligence, Performance Data Visualization, GTM Transformation, etc.
- Coordinate within BAI group for cross BU analytics support for most collective advantages
Vendor/Offshore Resource Management
- Develop, commission and contract projects through preferred vendors
- Accountable for meeting compliance and Corporate SOP obligations of all PMR projects
- Manage budgets associated with assigned activities
- Direct workload of flexible resources
- Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business
Collaboration with other Analytical teams
- Partner with other category colleagues and local analytical teams to adapt global strategies to the local markets
- Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform
- Alignment with other CAAI teams (CoEs/other Country teams) to ensure cohesive activities with our stakeholders
ORGANIZATIONAL RELATIONSHIPS
Reports to:
- Solid Line to: Sr. Director, China CAAI Lead
RESOURCES MANAGED
EDUCATION AND EXPERIENCE
Education: Bachelor's degree required, Masters in analytic discipline/ statistics preferred
Qualifications / Experience:
- 5+ years of commercial, strategy and/or research/analytics experience, experience with budget and resource allocation management
- Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives takes a problem-solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organization
- Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights
- Exceptional Communicator: Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders can readily align interpersonal style with the individual needs of customers
- Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influences stakeholders builds robust and long-term strategic relationships with individuals from all levels of the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolio
- Influencer: Clearly articulates expectations, capabilities, and action plans actively listens with others frame of reference in mind appropriately shares information with team favorably influences people without direct authority
- Highly Collaborative: Manages projects with and through others shares responsibility and credit develops self and others through teamwork comfortable providing guidance and sharing expertise with others to help them develop their skills and perform at their best helps others take appropriate risks communicates frequently with team members earning respect and trust ofthe team
- Strong Project Manager: Clearly articulates scope and deliverables of projects breaks complex initiatives into detailed component parts and sequences actions appropriately develops action plans and monitors progress independently designs success criteria and uses them to track outcomes drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in
- Role Model: Emulates the behaviors of CAAI's core competencies and fosters colleague collaboration to build and/or participate on high-performing teams
- Proactive Self-Starter: Takes an active role in one's own professional development stays abreast of analytical trends, and cutting-edge applications of data
- Ability to understand/interpret/integrate raw outputs from various econometric and statistical models ability to integrate and synthesize separate concepts
- Ability to work closely with senior management, providing business insights, challenging their thinking, and managing their expectations.
- Ability to prioritize and manage multiple projects simultaneously.
- Significant hands-on experience analyzing large pharmaceutical secondary datasets (sub national level, payer, patient / longitudinal, call activity)
- Fluency in English is preferable
TECHNICAL SKILLS REQUIREMENTS
- Candidates should have strong quantitative and computer skills, strategic and analytics thinking employers prefer workers who have completed advanced math courses including statistics, forecasting, etc.
- Individuals with a master's degree in operations research or management science should have excellent employment prospects entry-level positions are available to those with a bachelor's degree.
- Proven ability to connect, integrate and synthesize analysis and data into a meaningful so what to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question.
- Proficient in Excel, Power Point and preferable with visualization tool using experience such as Tableau
- Good command of English both in oral and written.
PHYSICAL POSITION REQUIREMENTS
Physical location: Beijing/Shanghai
Work Location Assignment:On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
#LI-PFE
