Global Gaming Campaign Marketing Specialist

1.Develop and manage marketing activities including ROG membership program, online/offline end user events, influencer campaigns.

2.Serve as the primary point of contact for meaningful co-brand partnerships, supporting marketing, strategy and analytic needs; be accountable for all co-brand and non-co-brand related market insights, analytics and marketing activities and marketing-related contractual commitments.

3.Define campaign objectives, target audiences, strategies/tactics, creative deliverables, timeline, and ROI measurement; secure executive and regional support.

4.Develop global go-to-market strategy and communicate closely with regional marketing teams. Understand the market situation, users behavior of local markets. Guide regional teams to maximize the ROI of marketing resource to reinforce ROG brand awareness and preference.