Responsibilities
1. Responsible for the investment and operation of Douyin life service shelf scenes (including group purchase TAB, super value group channel, industry channel special offer, KA promotion, etc.), improve the richness and price power of goods, and be responsible for the supply volume and incremental orders 2. Plan key IP planning and events in the mall domain, create marketing hotspots in conjunction with KA brands, plan marketing events in conjunction with major nodes, and create brand marketing cases with industry influence and complete the implementation of the overall project through communication, targeting hot events Conduct brand communication strategy analysis and establish response mechanisms 3. Communicate closely with internal industry teams, external merchants, and service providers, and be able to diagnose and analyze the operating conditions of the industry and merchants propose and implement specific cooperation actions to achieve the team's supply goals 4. Gain insights into user needs and market hot spots, identify opportunities based on corresponding scenario mentality, complete product selection, investment promotion, and product tray iteration, and improve the efficiency of matching people and goods 5. Propose supply data and effect evaluation system for merchants and goods, and continuously Analyze and summarize the richness, price power, and competitiveness of supply, identify problems from the data, and infer strategies and product optimization.
Qualifications
1. Bachelor degree or above, more than 5 years of operation experience, those with experience in industry operation, investment operation or brand marketing are preferred. 1. Have experience in the catering industry 2. Have efficient communication skills, be able to correctly understand and effectively accept information, actively put forward opinions, communicate and clarify relevant issues, effectively implement business strategies and achieve corresponding business results 3. Understand merchants and 4. Have a basic understanding of the industry's framework and knowledge, and be able to apply your understanding of the industry to In daily business activities, help optimize business models and improve user experience 5. Have the ability to draw inferences from one example, master the characteristics of different merchants, have a certain understanding of the complex relationships between merchants and industry characteristics, and form a business plan based on the refinement of business needs. Business solutions, product optimization and iteration solutions 6. Have certain data analysis capabilities, be able to understand data results, perform better business execution, and ultimately improve data indicators.
