About Zenyum
Zenyum is one of Asia's largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.
We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.
We are backed by some of the world's best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.
Join us in our mission to spread smiles across Asia!
This position will be based in Taipei, helping to build the most beloved Smile Cosmetics Brand.
Driven by an entrepreneurial mindset and armed with creativity and strong leadership skill, you will directly report to our General Manager TW to ensure our products are optimized for Taiwan markets, including product localization, distribution growth planning, and marketing optimization.
Do you enjoy working within an entrepreneurial environment, having the personal freedom to act, and being part of an ambitious, fun, and energetic team who are running at full speed to create Asia's most loved Smile Cosmetics brand
If the answer is YES, join one of the fastest growing Sequoia-funded startups in Asia!
We are looking for an ambitious Head of Marketing to:
- Responsible for brand & product development strategy and annual media plan, rapidly scale our portfolio of Smile Cosmetics products (Invisible braces, electric toothbrush, teeth whitening, toothpaste) to a multimillion-dollar business
- Manage, plan and execute marketing campaigns (product launches, user acquisition, promotion, performance marketing, PR, KOL, offline and brand collaboration), get to steward all activities, and be the glue connecting all stakeholders.
- Analyze market trends, competitor activities, brand awareness, and performance to identify market potential, and initiate counteracting strategies and programs to drive growth
- Marketing budget planning, responsible for ROAS and various indicators management
You're a fit for this role, if you have:
- 8+ years of experience in e-commerce or startup marketing
- End-to-end marketing experience from concept development, consumer research, ATL production to go-to-market activation
- Master of performance marketing, knowing how to execute for all current and future digital channels. Not just planning
- Experienced management with 10+ team members
- Experienced in A&P budget is an advantage
- Strong analytical skills and ability to turn consumer insights into meaningful actions in market
- Strong ownership and excellent project management skills to gatekeeper key milestones
- Excellent command of written and spoken English and Chinese. and be well-communicate between local and HQ
- Understand that personal growth is a result of self-awareness and coachability and bring both to the table
- Enjoy engaging in a highly ambitious and international environment, in the heart of the most dynamic digital region in the world
Your benefits upon joining include:
- Join the Team of one of the most ambitious and fastest-growing startups in Asia
- Learning about all aspects of communication, building the foundation for fame and fortune
- Work with top-talent, ready to take on one of the fastest growing and most innovative sectors in healthcare
- Be rewarded with competitive salary and full-time position option based on performance)
