1. According to the company's strategy and the planning of the home furnishing and general merchandise industry, formulate an annual integrated marketing and promotion plan to build industry awareness, improve user awareness and achieve industry order volume and supply targets 2. Responsible for the operation of influencers and marketing activities in the home and department store industry. Able to formulate activity strategies based on the characteristics of the industry's off-season and peak-season characteristics and the needs of merchants in different categories, and to guide the business actions of influencers in different categories according to marketing nodes, so as to achieve business goals and enhance influencers 3. Carry out project management based on the marketing nodes of the home furnishing and department store industry, coordinate and promote the implementation of strategies across departments, control the rhythm of activities and the quality of execution, and be responsible for the activity goals and effect data 4. Deeply understand the business of home furnishing and department store industry customers and identify industry The marketing needs and influencer cooperation needs of different categories and business forms of customer groups, output node marketing influencer gameplay strategies, and precipitate long-term and short-term influencer marketing solutions and merchant influencer cooperation methodology 5. Monitor key data indicators of activities, through Data insights and analysis can identify risks and control processes in activities, and can improve long-term activity operation efficiency and effectiveness through effective review and refinement of operational processes and gameplay mechanisms.
Qualifications
1. Bachelor degree or above, more than 3 years of e-commerce related operation experience, with daily necessities/furniture and home decoration/kitchenware and home textiles/ 1. Have a background in the 3C automotive and motorcycle industry or have relevant work experience in platform activity operations 2. Have strong data processing and analysis capabilities, be able to identify the key factors and core causes behind the problem, and have the ability to summarize and precipitate 3. Have project management capabilities, Have cross-team collaboration experience, strong internal and external resource integration capabilities, and good communication skills 4. Strong learning ability and strong self-motivation.
