Responsibilities
1. Independently responsible for the self-media communication of overseas advertising business, operate various self-media and official websites, closely cooperate with the overseas sales team and marketing team to carry out communication work, and be responsible for the communication effect, self-media platform performance, and budget cost 2. Responsible for the formulation and implementation of the self-media strategy of the overseas advertising business, and create a self-media system that can serve the overseas commercial business goals 3. Connect with sales, product, and marketing teams, explore communication content and needs, and be responsible for the expansion and promotion of internal and external cooperation resources 4. Formulate and manage annual self-media budget strategies, and conduct analysis and evaluation of self-media communication effects.
Qualifications
1. Bachelor degree or above, more than 3 years of market communication work experience in the overseas advertising industry 2. Familiar with China's cross-border e-commerce, and have cooperation resources and BD capabilities such as cross-border e-commerce service providers and media 3. Have rich experience in the operation and execution of self-media, video accounts, official websites, and live broadcasts, and have the ability to independently manage and operate projects 4. Highly sensitive to data indicators such as communication data, business performance, ROI, KPI, and have strong data processing and analysis capabilities 5. Excellent cross-departmental collaboration capabilities, can communicate internally efficiently, accurately understand business needs and deliver needs 6. Able to work in a fast-paced environment, strong pressure resistance, accept frequent business trips, and can use English fluently as a working language.
