Responsibilities
1. Based on a deep understanding of mobile marketing industry trends, especially in the areas of mobile games and application services, XP and cross-platform, to influence the strategy/direction of product solutions 2. Work with sales teams, business marketing, domestic and overseas and regional product marketing managers to set long-term goals and develop go-to-market strategies for mobile app advertising adoption and growth 3. Work with our game products and solutions team to build customer-centric solutions for mobile game advertisers at home and abroad 4. Work with cross-functional teams and regional product marketing teams to develop plans through the customer's perspective, ultimately driving customer business results, and work closely with sales to be responsible for advertising revenue growth 5. Work closely with the sales team, skillfully use data to gain a deep understanding of business pain points, formulate business needs and prioritize solutions to influence the product development direction of game business growth.
Qualifications
1. Bachelor degree or above 2. 5 years of digital advertising product marketing or product management experience, performance advertising marketing experience is preferred 3. Have an in-depth understanding of the app measurement industry and solutions (SDK, SKAN, 1P/app advertising attribution MMP, etc.), and experience in qualitative and quantitative measurement of marketing activities is a plus 4. Have excellent communication, presentation and analytical skills, be able to build a strong and engaging narrative, and be able to simplify marketing information to resonate with different audiences 5. Candidates with game experience in media agencies and consulting companies are preferred.
