Responsibilities
1. Market and User Insights: Through research and in-depth understanding of shoppers, merchants, influencers and the overall market situation, provide guidance and suggestions for the annual marketing plan and brand strategy execution 2. Trend and Industry Monitoring: Keep up with the ever-changing market trends in the e-commerce field and respond quickly to maintain the competitiveness of the platform 3. Strategy and Performance Evaluation Standards Development: Develop B2B marketing strategies and performance measurement indicators monitor and evaluate brand performance, and recommend online and offline activities to ensure market success 4. Event Management: Lead the planning and execution of B2B marketing communications, including promotional activities, online public relations and offline activities, to build brand assets and strengthen relationships with merchants, influencers and other B-side stakeholders 5. Brand Experience: Optimize B2B touch points and continuously innovate to improve the experience of merchants, creators and ecosystem partners.
Qualifications
1. More than 4 years of marketing experience, with experience in B2B marketing (for brands/merchants), public relations, communications, partnership/event manager or related fields, or working in marketing for brand merchants, and having a deep understanding of the needs of brand merchants 2. Deep understanding of seller relationship management systems, and the ability to analyze the behaviors and preferences of sellers and influencers 3. Excellent project management and execution skills, able to manage multiple projects at the same time, including creating timelines, budget management and team collaboration 4. Bilingual communication skills (fluent in English listening, speaking, reading and writing), able to effectively communicate marketing plans and strategies to internal and external stakeholders, able to deliver key information, and assist in building demonstration cases to empower the business 5. Proficient in the analysis of data and key indicators to measure the effectiveness of marketing activities and guide future initiatives 6. Ability to work effectively with cross-functional teams, including local teams (marketing activities, influencers, merchants, public relations, corporate social responsibility, legal affairs, etc.), regional teams (marketing, products) and external teams (agencies, etc.).
