Responsibilities
< /div>1. Design the marketing activity system according to the nodes and platform characteristics throughout the year, and plan and output the overall platform marketing activities and IP activity calendar to influence the e-commerce mentality of platform users 2. Determine the rhythm of the activity based on the theme and goals of the activity, Design e-commerce activity conversion fields, marketing gameplay (public and private domain gameplay), and customize strategies (traffic and conversion calculations, talent content strategies, product strategies) 3. Promote creativity and implementation planning, complete event GMV, user groups Core business data indicators such as new acquisitions, ROI, and healthy ecological indicators such as business health and supply structure 4. Operate the live broadcast room field, build the live broadcast room people, goods, and conversion fields, and conduct traffic funnel conversion analysis and optimization 5. Work closely with relevant teams, combine activity performance and operational status, promote product, process, risk control and other related optimization directions, and promote iteration of activity operation structure 6. Activity risk control, emergency response, target management and process data optimization.
Qualifications
1. 2-6 years of relevant work experience in Internet marketing, e-commerce operations, and event operations 2. Rich in event planning and projects Management experience, preferably experience in implementing large-scale event projects 3. Understand the dynamics of the e-commerce industry and have a good sense of consumer trends 4. Applicants who understand the gameplay and characteristics of short video and live broadcast e-commerce platforms are preferred 5. Have good communication skills Ability, execution and resource coordination, a certain ability to withstand stress, strong learning ability, and adapt to a fast-paced and changing work environment 6. Have basic English communication, expression and writing skills 7. Have basic Thai, Vietnamese, or Bonus points for basic Malay language proficiency.
