Jewelry Fashion Luxury Industry Marketing Activities Operations - Douyin E-commerce

1. Responsible for the work related to the marketing activities of the jewelry fashion luxury industry. Combined with the platform's strategic direction and category planning, formulate an annual marketing plan, create an industry-specific mindset, and drive the growth of core business indicators 2. Create industry IP based on market analysis and consumer demand, explore industry highlights and communication characteristics, continuously iterate gameplay and explore new models, and enhance industry influence 3. Link industry merchants and experts, integrate resources, formulate category/industry belt marketing plans, and promote the implementation of industry marketing rhythm.

1. 5 years or more of marketing planning experience, familiar with platform gameplay, and those with experience in large-scale platform integrated marketing and event operation are preferred 2. Have independent planning and implementation experience in IP marketing activities, have excellent project promotion capabilities, are good at integrating internal and external resources, and have a certain ability to withstand pressure 3. Have data thinking and creative perspectives, be familiar with the characteristics of the jewelry fashion luxury industry category, and have a certain understanding and judgment of the Chinese e-commerce market.