Responsibilities
1. Responsible for the creation and refined operation of innovative cases for talents in the jewelry, luxury and wine industry. Combined with the product characteristics and business needs of merchants in this category, select high-quality talents for cooperation from the Douyin author library, jointly create the form of selling in the live broadcast room, sort out the goods and selling methods with the industry, and integrate all kinds of required resources 2. Carry out mechanism management and daily docking for existing cooperative influencers and institutions, maintain good cooperative relationships, and ensure that there are batches of influencers for in-depth cooperation at major industry event nodes. Increase the scale and proportion of influencer transactions 3. Assist the industry in sorting out influencer business mechanisms, match cooperative merchants and cargo trays according to the characteristics of top influencers and small and medium-sized influencers, sort out the operation methodology and continuously update it.
Qualifications
1. Bachelor degree or above, more than 3 years of e-commerce operation experience, familiar with the live broadcast/short video gameplay and various support policies of the Douyin platform, and those who are familiar with the jewelry, fashion, luxury and wine industry are preferred 2. Those with experience in live broadcast room operation are preferred, familiar with the business needs of influencers and institutions, familiar with live broadcast room traceability, auction and other selling methods, familiar with short video related gameplay, and those with cases of out-of-circle topics and explosive products are preferred 3. Understand business details, have clear ideas, good data awareness, and have experience in influencer operation in Douyin e-commerce are preferred.
