Orchestrate the launches and build sustainable growth of pillar products.
Combine consumer and market insights, data analysis, as well as competitor study to come up winning product strategies to management.
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Co-work with cross-function (EC, sales, logistic, education, etc. ) and partner agencies to build broader business strategy
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage marketing budget and ensure sales forecast accuracy
Meeting preparation for management, cross function
2-3 years experience in Product Marketing in beauty industry or FMCG
