Lead the brand-building and marketing strategy and campaign executions in Mainland/ Greater Bay Area (GBA) markets, including KOL management and social media account management (Xiaohongshu, Weibo, and WeChat)
Acting as the brand custodian and manage the planning, development, and updating of regular corporate publications such as the Annual Report, monthly newsletter, corporate advertisements, exhibition panels, etc.
Responsible for creating and regularly updating content for the HKIA Corporate Showroom
Develop presentation materials for senior management on the overall HKIA corporate message and development
Requirements:
Degree holder in Communication, Marketing, Public Relations, Language or other related disciplines
Minimum 8 years of relevant work experience in corporate communications, publication, branding or public relations
Experience in China social media is essential
Experience in event marketing is preferred
Proactive, flexible and capable of meeting tight deadlines
Team player with strong interpersonal and presentation skills
Excellent command of both written and spoken English and Chinese, including Putonghua
