Marketing Manager
Taiwan
Company Description
Our client is a global education consulting company that provides personalized services to assist students in gaining admission to prestigious universities, including Ivy League schools in the U.S., Oxbridge in the U.K., and other top institutions worldwide. Founded in 2013, the company offers a variety of services such as college admissions counseling, online tutoring, essay review, financial aid guidance, and standardized test preparation.
Location:Taiwan (Taipei) - Hybrid, Remote
Role Description
We are seeking bilingual marketing and branding talents to join the growing Taiwan marketing team. Successful candidates for these roles will be responsible for strategizing and executing a wide range of marketing campaigns and branding initiatives through content development and strategic planning for the Taiwan market.
The ideal candidate will be an excellent communicator, a highly creative innovator and with a growth mindset. This is a full-time, hybrid position based in Taipei, Taiwan.
What You Will Be Doing
- Lead by example, inspiring and motivating your team of 3 to 5 Enrollment Specialists to achieve 100% of their sales targets and deliver exceptional results.
- Plan and execute strategic growth initiatives to drive the volume of scheduled calls and conversion rates
- You will champion continuous strategic improvement initiatives, to drive the volume of schedule calls, conversion rates, and efficiency across the enrollment process
- You will be cultivating a culture of innovation and excellence, where every team member feels valued and empowered to contribute their best.
- You will ensure that strong relationships with clients are created, ensuring their journey with us is nothing short of extraordinary.
- You will collaborate with cross-functional teams (marketing, operations, product, finance, and leadership) to streamline operations and enhance the client experience.
- You will embrace the challenges of remote work, leveraging technology and communication tools to enhance team connectivity and collaboration.
What We're Looking For
- Strategizing, managing and supporting end-to-end planning, execution and optimization of marketing campaigns and initiatives with the objective of increasing lead volume, conversion and revenue.
- Driving brand awareness of services and products through cross-channel branding initiatives.
- Managing and growing following on social media channels including Facebook, Instagram, LINE and YouTube to drive digital presence.
- Overseeing marketing, press and business development events, both online and in person, to funnel quality leads into sales pipeline.
- Working closely with digital team to tailor online content (copies, creatives, landing page and EDM content) to achieve targeted ROAS.
- Working in partnership with design team to develop creative briefs and guide creative direction to meet objectives for all public-facing print, digital and video assets.
- Implementing website management and SEO strategies to improve search rankings and drive organic traffic.
- Identifying partnership opportunities with schools and other corporate partners to increase brand visibility.
- Monitoring leads and conversion results across all revenue-generating channels (paid, owned and earned) with weekly/monthly progress reporting on lead behavior and experience.
Key responsibilities for the Marketing Manager position include:
- Liaising with global and regional marketing teams to ensure alignment and maximize impact of all marketing initiatives.
- Leading recruitment, training and management of team members to ensure optimal results are delivered and that the team is working cohesively together.
Skills and experience we are looking for:
- Bachelor's degree in marketing, business administration or a related field.
- 2-7 years of prior experience in areas of marketing, communications, public relations, branding or partnerships, depending on role applied.
- Proficiency in English and Mandarin Chinese and ability to speak these languages idiomaticallystrong command of writing in both English and Chinese is required.
- Experience in content strategy, digital marketing, social media, event planning and management, partnerships, public relations and SEO.
- Strong project management skills and ability to work efficiently with cross-functional teams.
- Ability to analyze data and draw insights to inform marketing planning and strategies.
- Excellent leadership and team management skills
Personal qualities we are looking for:
- High learning agility and growth mindsetcomfort in a fast-paced, high-growth environment.
- Creativity and driveyou love to explore new ideas and can see a project through from start to finish on time.
- Self-driven and self-directed.
- Collaborative and communicative. A team player, someone who makes great things happen for others and yourself.
- Desire to upskill to a senior marketing or upper management role within the organization.
