Marketing Manager - Taiwan
Region: Taiwan, remote
Ready for a fresh, new career Look no further because one of the world's most iconic brands can help you get there.
Why Join Us
At Subway, better is baked into our DNA. We are a brand that believes in continued improvement in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.
Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.
About the Role:
We have an exciting opportunity to support our APAC team as a Marketing Manager based in Taiwan. The Marketing Manager supports the team with supporting both day to day and long term needs of brand programs that increase sales for the Subway Brand. This will be accomplished through strategic involvement with National campaign development including advertising, digital and social content, promotions and in-store messaging.
If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.
Responsibilities include but are not limited to:
Strategic Planning and Campaign Execution
- Partner with key stakeholders to develop short- and long-term marketing and media plans in Taiwan.
- Work with Regional Team to develop marketing calendars and briefing materials for marketing programs that support overall window campaign
- Manage the food cost and projection of LTO items, and work together with IPC and innovation team to manage food cost efficiency
- Work with agencies through campaign development process
- Lead program execution and assets development
- Ensure that assets are being developed on time and within budget and ladder up to current brand objectives
- Attend key meetings and conference calls.
- Able to oversee production shoots, color proofs
- Oversee 3PD vendors and set overall annual 3PD strategies
Manage day to day execution and of brand plans:
- Actively manage and respond to needs of cross functional teams during program activation
- Analyze performance of brand programs and respond with opportunities to improve plans to achieve goals and increase sales
- Overseeing POS keys for campaigns
- Updating menus in 3PD portals
Agencies:
Provide strategic brand direction and lead efforts with creative, media, and PR agencies. Ensure ARB process is adhered to and all campaign materials om collaboration with our legal team.
Budgets:
Manage budget forecast and spending. Ensure monies are spent to maximize efficiencies and sales. Ensure spending is in line with the IFAF Governance manual
Franchisee Management:
- Understand marketing needs and making sure marketing activities well meet market needs
- To attend key meetings with FZ
- To propose Local Restaurant Marketing Strategies
- Assist Regional team/Head of Marketing APAC with regional initiatives
Qualifications (some examples listed below):
- Degree in Marketing/Advertising or any related field
- Minimum of 5-7 years experience in a food service experience, preferably with agency or corporate brand marketing teams with experience in QSR
- Technical Proficiencies: Microsoft Office Suite programs: Word, Excel, PowerPoint, Outlook
- Able to multi-task, prioritize workload and comfortable working within a fast-paced environment.
- Strong communication skills, detail oriented
- Interpersonal, relationship-building and networking skills with a self-motivated attitude to work.
- Integrated Marketing: Able to oversee IMC, that seamlessly integrates various channels with a unified brand message
- Communication Skills: Strong verbal and written communication skills in both English and Mandarin to effectively convey and articulate marketing strategies and messages
- Creativity: Generate innovative ideas and solutions for marketing campaigns
- Strong design sense: Strong design sense and able to brief agencies and vendors effectively
- Digital Marketing Expertise: Proficiency in digital marketing channels, including social media, content marketing, KOL engagement, SEM, online ad formats
- Project Management skills: Able to oversee and coordinate multiple marketing initiatives simultaneously
- Attention to detail and strong project management skills
- Collaborative and a team player
What do we Offer
- Competitive Bonus
- Tuition Reimbursement
- Company Holidays
- And Many More..
