Responsibilities
1. Responsible for the construction of Douyin interest e-commerce marketing product capabilities, including but not limited to transaction marketing middle platform direction, marketing tools and other directions 2. Transaction marketing tool middle and back-end, including but not limited to (coupons, flash sales, pre-sales, group buying, etc.) product capability construction, combined with content e-commerce scenarios to implement marketing tool capability construction and iteration unified planning and output of middle-end service capabilities including marketing atmosphere, promotion price, promotion priority, etc. 3. Through data and research, explore the core demands of marketing, and increase business scale through product innovation 4. Deeply understand the pain points of operations, merchants and influencers, and promote the implementation of cross-departmental cooperation projects for platform products.
Qualifications
1. Those with industry solutions (trade-in, government subsidies, etc.)/multi-party mixed-investment subsidy product experience are preferred 2. Those with in-depth understanding of the content e-commerce industry and marketing products are preferred 3. Have experience in building e-commerce business platforms and have strong ability to get results 4. Have relatively convincing outputs in past experience, have many insights into business growth, and can independently be responsible for e-commerce business products with deep business logic 5. Good professional qualities, including but not limited to the output of high-quality prototypes and documents, and proficient use of software such as Axure, PPT, Excel, etc. 6. Have strong promotion capabilities and can cooperate with technology, operations, design, etc. to smoothly promote cross-departmental cooperation projects to be completed on time.
