Responsibilities
1. Responsible for the marketing-related operations of merchants, complete target decomposition and strategy implementation, increase the investment of merchants in the use of marketing tools in the shelf field, strengthen users low-price mentality, and accelerate the conversion of commodity transactions 2. In terms of supply, it is possible to formulate layered traction strategies based on the business demands of merchants, and improve the supply and GMV contribution of merchants through gameplay design/product GTM/incentive activities/backend optimization, etc., and amplify the value of marketing tools for scenarios such as cold start of new merchants, product sales, and new customer repurchase. It provides marketing tool solutions for different merchants, and precipitates and disseminates best practices for product use 3. Promote tool optimization in combination with the product life cycle, optimize C-end expression and traffic distribution mechanisms, and achieve the role of accelerating user conversion, expanding transaction scale, and attracting merchant investment 4. Effectively coordinate internal and external teams, establish special projects and follow up in coordination, achieve efficient cooperation with multiple horizontal collaborative departments, and improve the performance and voice of marketing products inside and outside the organization.
Qualifications
1. Bachelor degree or above, more than 3 years of experience in the e-commerce industry 2. Have in-depth insight and understanding of the industry and merchants, and have experience in merchant marketing activities, member operations, e-commerce platform activities, etc. is preferred 3. Able to quickly discover the connection between business and data, have strong data analysis and strategy formulation capabilities, and can independently formulate business plans 4. Excellent communication and coordination skills, able to efficiently integrate and coordinate resources from all parties, quickly deliver results, and accumulate method experience 5. Ability to learn quickly, excellent execution, and independent thinking and judgment.
