Marketing Strategy Product Manager - Life Service

1. Responsible for the traffic control strategy of Douyin Life Service Marketing Channel, understand the traffic logic of Douyin platform, and the business model of platform traffic replacement for merchant discounts, and continuously improve the incremental scale and efficiency of traffic support through link efficiency optimization and other methods 2. Data-driven, experiment-driven, in-depth understanding of user needs and purchasing behavior, and continuous exploration and search for efficient growth levers 3. Work closely with algorithm, data, technology and other teams to continuously optimize the control strategy through product form, interaction, and strategy analysis 4. Design and output complete experimental plans and evaluation systems, analyze experimental results, and promote the growth of key indicators.

1. Bachelor degree or above, 3 years or more of life service or e-commerce strategy product experience experience in marketing growth strategy or platform traffic control strategy is preferred 2. Have strong data sensitivity and logical analysis ability, good at digging out the reasons behind the data and designing feasible products and strategic plans 3. Strong logical thinking ability, good at seeing the essence through phenomena, active thinking and deep thinking, judgment, and the ability to discover needs and abstract induction.