Responsibilities
1. Have in-depth insights into the e-commerce transaction market trends, competitive relationships, and user behaviors in the automotive industry, be responsible for exploring and sorting out the communication logic and selling points of brands and products, and formulate merchant investment strategies that are in line with Dongchedi and the industry 2. Iterate platform e-commerce marketing activities (big promotions, solar terms/hot spots) based on consumer insights, coordinate internal and external resources to plan adaptive marketing activities, cultivate user minds, and enable transactions 3. Pay attention to and gain insight into industry dynamics and cutting-edge trends, explore e-commerce gameplay in the automotive industry, and leverage brand budgets 4. Collaborate with middle-office organizations, coordinate the work of node marketing-related horizontal departments, integrate collaborative resources, and improve collaborative processes.
Qualifications
1. Bachelor degree or above 2. More than 5 years of Internet marketing and communication experience, with senior industry background and cognition understand the promotion/category activity model of e-commerce platforms 3. Have a certain understanding of the design, investment promotion, and effects of promotion gameplay, including shelf venues, live broadcasts, etc., and be good at sorting out SOPs and iterating 4. Familiar with advertising, media, and public relations-related businesses, be proactive, have a strong sense of responsibility, and have a certain ability to withstand pressure.
