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Mindshare

Mindshare | Strategy Incubation Director

Early Applicant
  • 28 days ago
  • Be among the first 50 applicants

Job Description

Job Requirement & Description

Top level description at a sentence:
Fulfill needs for high level IMC strategy discussion with client, including marketing prioritization, key activations, co-branding, etc., need this role to enhance our capability while incubating for future Yili category leaders

Priority level

Client

Priority 1:

Yili Ice Cream and Yogurt - IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner

Priority 2:

Qualcomm and IBM -
1)IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner
2)Critical top down media campaign owner from IMC strategy to Media Strategy
3)Case building / Awards and Campaign post-buy storyline Owner
4)Global visit & workshop project-based request Owner

Priority 3:

Huadu- Client owner

Priority 4:

New Business Development Strategy Owner

Talent needs:

Must : Strategy thinking + 2C media experience
Better to have :+3C experience / fans+ English ,with priorities ranking

Additional Remark:

Need to be able to accept deployment to Yili when/if needed

More Info

Skills Required

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Date Posted: 28/10/2024

Job ID: 98311143

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About Company

Mindshare is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.

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Last Updated: 24-11-2024 05:54:22 AM
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