Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in 1984. He developed not only a new product bust also a unique marketing concept and lunched Red Bull Energy Drink in Austria in 1987.
Red Bull has paused boundaries as a brand- in sports, across culture playgrounds and with unique events. By helping exceptional athletes, artists and creators to fulfill their potential, the company has fueled innovation and achievement. Always aiming to capture the public imagination, the brand aims to inspire a lifestyle beyond the ordinary, fulfilling a mission to give wiiings to people and ideas. But above all, it's about having fun and loving life.
All the responsibilities we'll trust you with:
Trade Marketing Knowledge and Capability
Develop trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
Alignment and Coordination of Sales and Marketing Activities
Through personal and electronic communication -- educate, orientate and utilise the brand team to deliver through the line activity in store and online. The country marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions. Establish an internal network with all departments necessary for efficient working Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all accounts. Define the Perfect Store by channel for your market using the International Model marketing activity. Support the alignment across customers and channels in regards to trade marketing activities.
POS Tools Implementation and Development/Adaptation
Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.
Business Insights
Identify, develop and implement necessary processes to enhance sales business performance. Build the data platform necessary to run analysis and generate insight directly manage data providers. Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity. Sales development analysis (by customer, by channel, by distribution point, etc.) Customer performance in all sales fundamentals. Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.) Promotional evaluation. Business planning.
Category Management
Run Category Management projects with the identified top customers Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer. Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer. For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.
Single Point of Contact for Reporting to International Off Premise Trade Team
Manage all the international requests of data sharing and local implementation of international tools. Monthly fill-in of International Dashboard with market data. Organisation and follow-up of the wave of store audits in the local market. Implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.)
Your areas of knowledge and expertise that matter most for this role:
- 5 years experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager.
- Leadership, motivation and team skills.
- Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behaviour, category management and business insights in the FMCG context.
- Strong analytical ability and commercial acumen to understand financial statements and market trends.
- Strategic thinking able to lead the sales strategy.
- Living the Red Bull Culture and Company Values
- Have a can-do attitude and talk about opportunities instead of challenges.
- Be an active ambassador for the Red Bull brand and product.
- Microsoft skill (Word, Excel, Power Point, etc.)
