The key mission of Distribution Partner Management Supervisor is to develop and drive distributions & sales of Red Bull products through wholesalers network in General Trade supermarkets, traditional store, liquor store and Kiosks channels in assigned areas. DPS will be responsible for the business results and sales development of Red Bull through horizontal growth (distribution), vertical growth (volume/outlet), brand building activations, perfect store standards set-up and trade marketing programs to maximize potential off-take.
All the responsibilities we'll trust you with:
Wholesaler Management
Developing productive long term relationships with wholesaler/field sales to ensure long-term success. Training wholesaler field sales to sell targeted volume and set-up in-outlet execution - standards. Wholesaler contracts negotiation, business development agreement. Work with and manage wholesalers to deliver KPIs. Driving wholesaler engagement through alignment on the business plans, leading to execution excellence.
Sales/Distribution and Execution
Deliver monthly trade sales volume based on LRE (last revised estimate) Ensure Numeric distribution targets fulfillment by channel and SKU. Regular store checks to acquire information on execution and market information Work cross functionally with Trade Marketing/ Marketing / Operations in developing business. Well planning /announcement / tracking promotional activities Ensure that teams secure and improve the in-store presence of the Red Bull brand via implementation of Perfect Store Standards.
POS , Coolers and Perfect store
Achieve company targets on POS and coolers placement by month and by channel. Instruct/coordinate Distributor/Operations on POS and coolers standards. Ensure proper management, utilization and inventory storage of Red Bull assets/POSM Assigned key customer perfect store implementation
Business Planning & Management
Wholesaler trade sales, stock & off-take tracking Volume forecasts and plans preparing Wholesaler expense accrual & application Provide line manager with any information requested for business plan preparation and strategic decisions. Weekly coordination and report, on work in progress, sales strategy, and key distribution partner activities with line manager
Business Intelligence
Consistently analysing the market data to find gaps or opportunities, by region, in Wholesale distribution. Responsible for obtaining depletions data from Wholesalers to analyse performance, improve forecasting and quantify all Pay for Performance remuneration.
Your areas of knowledge and expertise that matter most for this role:
- 3-5 years experience in General Trade sector, FMCG.
- Clear understanding of the General Off Trade channel & wholesaler operation
- High negotiation and interpersonal skills.
- Strong analytical , planning and financial skills.
- Good working knowledge of MS Office.
- Management reporting and budget control.
- Valid driving license
- This job includes heavy travel (at least 4 days a week) to communicate with and engage wholesalers & key customers.
This job includes heavy travel (at least 4 days a week) to communicate with and engage wholesalers & key customers.
