The trade marketing specialist/ assistant manager leads the trade marketing strategy and execution in accordance with marketing campaigns. TMS will develop and implement trade marketing plans and campaigns to support product launches, promotions, and seasonal events across multiple retail formats. Collaborating cross-functionally with our category, marketing, and sales teams, TMS will help to deliver company business plan, whilst also having creative freedom to take the lead across several trade marketing projects includes varies consumer touch points and solutions across digital platforms.
All the responsibilities we'll trust you with:
Develop and execute omnichannel consumer campaigns
Understand the roles across channels, develop relevant consumer campaigns to wow shoppers in store. Drive initiatives with effectiveness, ensuring that activities align with marketing/ trade marketing goals and produce measurable impact. Work together with internal (Brand marketing, Off Premise channel team, Field sales team) and external (trade marketing vendors) stakeholders to develop in-store visibility plans. Design and manage trade materials, including in-store displays, point-of-sale materials, and promotional tools.
Budget & efficiency delivery of trade marketing activities
Manage budget planning for trade marketing relevant expenses and monitor spend progress. Collaborate with Sales teams to develop trade-specific promotional programs that align with company objectives. Leverage competitive analysis to understand competitor strategies, strengths, and weaknesses within the off-trade channels.
Strategic planning to drive category growth
Understand consumer & shopper trend, assist category manager to develop category growth strategy across all relevant channels Explore and develop omnichannel consumer / shopper touch point opportunities
Your areas of knowledge and expertise that matter most for this role:
- 3 years experiences in FMCG trade marketing function or creative agency managing trade marketing POSM materials, any other working experience in brand marketing and key account sales will be plus.
- Lack of experience can be compensated with demonstration of exceptional performance, such as,
- Taking high levels of responsibility with proof of success.
- Demonstration of strong core capabilities, such as, language proficiency, problem solving capabilities, and technical capabilities (programming, design etc).
- Direct contribution to business results through innovative initiatives.
- Experience in the following,
- Working with/worked as, creative agencies in developing POSMs for consumer activation in physical retail outlets.
- Experience in consumer trade activation via digital channels (Line, E-commerce, Key Account apps and online stores).
- Experience in managing multiple projects & budgets
- Fundamental understanding of trade & brand marketing operations.
- Team player, enjoy working in fast-paced environment with growth mindset.
- Strong analytical ability and commercial acumen to understand financial statements and market trends.
- Living the Red Bull Culture and Company Values
- Be an active ambassador for the Red Bull brand and product.
- Skilled in Microsoft skill (Word, Excel, Power Point, etc.)
- Language Requirements: Fluent in English, able to communicate with above market stakeholders
