Responsibilities
1. Responsible for the basic delivery strategy in the overseas network alliance programmatic advertising system, the design and optimization of customer intelligent delivery tools, and optimize the efficiency and effectiveness of customers. Discover problems through data analysis, industry research, and personal experience, propose solutions, and independently promote cross-team execution and iteration 2. In-depth understanding of the bidding advertising delivery mechanism, discover problems in the current advertising delivery strategy through data analysis, and propose corresponding optimization plans 3. Design a reasonable rating strategy for advertising quality, customer ecology, and system to maximize the long-term interests of the media, customers, and users 4. Cooperate with the operation and sales teams to promote the smooth progress of product-related promotion work, and combine operation analysis and problem collection to formulate product optimization directions and promote continuous product iteration.
Qualifications
1. More than 5 years of experience in Internet advertising products, familiar with the bidding advertising delivery mechanism, rich relevant experience, and in-depth understanding of the online alliance advertising industry are preferred 2. Bachelor degree or above, computer/software/statistics/mathematics and related majors are preferred 3. Have strong data analysis capabilities, a strong sense of responsibility and teamwork spirit, and excellent learning ability Have a strong curiosity and self-drive, like to accept challenges, and pursue excellence.
