Pangolin - Advertising Strategy Product

1. Have an in-depth understanding of the bidding advertising delivery mechanism, have a certain understanding and thinking of the basic strategy and budget ecology, be able to see the essence through the problem and provide solutions 2. Analyze and locate problems according to the needs of different scenarios, and systematically increase the advertising revenue of the market 3. Develop advertising strategy planning, including but not limited to advertising conversion, CTR/CVR estimation, portrait targeting, delivery link optimization, post-investment attribution, etc. 4. Complete high-quality communication with operations, engineering technology, algorithm technology and other departments to ensure project implementation and continuous optimization.

1. More than 2 years of product work experience 2. Good product logic and business understanding, sensitive to data, and good data analysis ability 3. Good learning ability, logical ability, communication ability, and good information insight 4. Good cross-departmental coordination ability 5. Those who have a deep understanding of Internet advertising are preferred, and those who have compound experience in search/recommendation/growth and other strategic products and marketing platforms are preferred.