Position Information
Reporting to the Senior Brand manager, the Product Manager will have an end-to-end scope and will be responsible for leading product marketing management and 360-degree consumer communication.
The successful candidate will assist in developing brand strategy and an annual brand marketing plan for the Taiwan market. He/ she will also identify market and consumer insights to drive brand awareness, grow pillar products, and animate the core catalog through 360 marketing campaigns. The Product Manager will play a key role in executing brand projects, collaborating with cross-functional teams, and ensuring timely delivery with executional excellence.
Position Responsibilities
- Develop the brand strategy and annual brand marketing plan for the Taiwan market, including business objectives, goals, and product strategy and communication matrix.
- Identify market and consumer insights to drive brand awareness and achieve business goals by implementing 360 marketing campaigns for pillar products and core catalog.
- Initiate and implement brand projects, such as assortment planning, launch toolkits, competitive deep dives, VM, CRM, trade plans and PR/merchandising initiatives, ensuring on-time delivery and executional excellence.
- Collaborate with cross-functional teams, including Digital Marketing, Sales, Finance and Training team to manage internal processes and deliver projects on time.
- Manage relationships with agencies and third-party vendors, ensuring effective collaboration and timely project delivery.
- Demonstrate creativity, initiative, and curiosity in driving innovative marketing strategies and initiatives.
- Utilize strong analytical skills to support data-driven decision making and measure the effectiveness of marketing campaigns.
- Communicate effectively across all functions within the organization to foster collaboration and achieve business objectives.
- Maintain good oral and written English skills to effectively communicate with global teams and stakeholders.
Position Qualifications
- At least 6 years of experience in brand marketing or product marketing perspective. Experience in the beauty industry is a plus.
- Strong product expertise and ability to gain deep market and consumer insights.
- Excellent communication skills to collaborate effectively with cross-functional teams and external partners.
- Experience in managing agencies and third-party vendors to deliver high-quality marketing projects.
- Demonstrated creativity, curiosity, and the ability to take initiative in driving marketing initiatives.
- Strong analytical skills to support data-driven decision making and measure campaign effectiveness.
- Proficient in written and spoken English to effectively communicate with global teams and stakeholders.
