Responsibilities
1. Mainly serve non-brand merchants/scale merchants, from investment promotion to cold start on the site to the formulation of strategies for the entire growth cycle, and be responsible for the number of scale merchants on the platform 2. For the operational actions of scale merchants, establish a traction system of tasks, actions, rights and interests improve the operational efficiency of scale merchants on the platform promote the achievement of overall business goals through internal and external collaboration such as internal company policy formulation, product collaboration, service provider collaboration, and industry collaboration 3. Analyze the industry's supply and demand for large-scale merchants, and link product, data and other teams to build full-link product capabilities from merchant lead mining to investment promotion, including investment promotion priority, lead flow efficiency, etc. to help the industry achieve investment promotion goals 4. According to the different industries where large-scale merchants are located, analyze the field and products in the site operation at different stages, design differentiated merchant growth strategies and platform rights and interests systems, and continuously guide target merchants to grow faster on the platform to become leaders 5. Have a certain understanding of non-brand merchants, regularly analyze and research the industry market and products, collect customer pain points and needs, and form solutions 6. Combine the content characteristics of Douyin to formulate a complete strategy for merchants of different industries and sizes within the Douyin product, have a high ability to understand industry trends, and formulate industry strategies according to industry characteristics, development stages and competition trends. Development and operation strategies.
Qualifications
1. More than 5 years of experience in e-commerce platform operation 2. Familiar with the merchant operation chain, and have strong data analysis and interpretation capabilities, good at discovering problems and opportunities from data 3. Have strong communication and collaboration skills, resource integration capabilities, and promote cross-departmental coordination to complete project implementation 4. Experience in e-commerce merchant service is preferred.