Responsibilities
1. Independently responsible for the media communication work during the promotion and release period of domestic game products, including media strategy formulation, resource selection and planning, communication content planning, advertising placement, target and budget formulation, etc., responsible for the overall communication exposure and new targets of the project 2. Independently responsible for the advertising placement work of various media positions, target population delineation, advertising resource production, advertising effect analysis and evaluation, etc. 3. Independently responsible for the content planning of each platform, including resource selection, communication topic design, creative content planning, project follow-up execution, effect collection and analysis, etc., and effectively precipitate content awareness 4. Responsible for communication & delivery supplier docking, including demand docking, project follow-up promotion, daily management, demand review, etc., to ensure that suppliers complete the required content on time and with quality 5. Support the relevant communication, resource, brand cooperation and other needs of the cooperation departments, and achieve the preset goals 6. Develop new media, new resources, and new marketing capabilities of various channels, and effectively apply them to the daily promotion of the project.
Qualifications
1. Bachelor degree or above, more than 3 years of working experience in the game industry or related industries in media, communication, branding and other fields, love games 2. Have strong logic and data sensitivity, able to complete basic data analysis, effect evaluation, and problem mining 3. Have a strong sense of the Internet and quickly perceive hot spots strong writing skills and communication creativity can independently plan creative topics and communication content based on products in various media positions 4. Strong external communication and inter-departmental collaboration capabilities strong stress resistance and strong ability to learn and adopt new things.
