Senior PPC/Paid Media Specialist - Global Non-profits Organization

**ONLY Candidates who are Citizen or Permanent Resident of Taiwan/Vietnam/Philippines will be considered.**

Introduction

Worca is an AI-powered HR Solution & Talent Social Network in the Asia Pacific region. We connect premium startup job opportunities in the U.S. to Talent Communities in East Asia. Our clients are mostly Silicon Valley tech startups from the seed to pre-IPO stages and prominent MNCs in the ICT industry.

Company Information

We're currently hiring for our client, an U.S. SaaS platform and social impact venture that helps nonprofits raise funds through a suite of easy-to-use online fundraising tools.

• Crowdfunding: Quick and convenient crowdfunding to raise funds from your community
• Auctions: Gorgeous online and mobile auctions to raise more funds with less effort
• Ticketing: Easy-to-create custom-branded event pages that sell more tickets
• Donations: Professional donation pages to increase donor engagement and online giving
• Giveaways: Elegant online raffles where donors can easily enter and give to your organization
• Impact Giving: Engaging one-to-one giving pages where donors can see the real-time impact of their dollars
• And more (LIve Auctions, Peer to Peer, A-thons, Paddle Raise)

Job Title: Senior PPC/Paid Media Specialist

Location: Taiwan, Vietnam or Philippines

Work mode: Fully remote

Contract: Full-time Permanent under EOR contract (see below for description)

Job Level: Senior-Staff Specialist

Job Overview

We dedicate to serve nonprofits with easy-to-use fundraising tools. We obsess over supporting changemakers with best-in-class tools that help them raise more and do more good!

We're looking for a PPC / Paid Media Specialist that can help us reach more nonprofit organizations effectively. This senior-level position requires a proactive individual who excels in optimizing digital ad campaigns across multiple platforms. The ideal candidate will drive significant improvements in our ad strategies and manage campaigns on platforms like Google Ads, Meta, Bing, and more. You will develop and implement strategic initiatives, research, analyze, and optimize campaigns while measuring and reporting on KPIs to support our mission.

We're not looking for general digital marketing/event organizing professionals but experts dedicated in SEM/SEO, ROAS, Pay-Per-Click, Paid Media, Social Media campaign management/strategy with successful track records. Please showcase your relevant working experience in CV/Portfolio.

Communication & Reporting:

• Manage, analyze, and optimize paid accounts daily.
• Participate in team meetings and strategy sessions.
• Drive paid search account strategy and planning.

Campaign Management:

• Execute paid search strategies across platforms (Google, Bing, LinkedIn, Meta, etc.).
• Manage campaign budgets, CPA, conversion rates, volume, and ROAS.
• Develop successful keyword management, creative testing, and bidding strategies.
• Write compelling ad copy and implement A/B tests for optimal settings.
• Provide insights through keyword and competitor research.
• Align and optimize keywords, page content, and ad copy.
• Create ads and audiences based on funnel segmentation.
• Utilize best practices for campaign strategies and reporting.
• Provide thought leadership and competitive strategies.
• Use reporting tools (Google Analytics, Agency Analytics, Optmyzr) for insights.
• Conduct detailed SEM audits.
• Stay updated with PPC and paid social industry trends and technologies.

Technical Expertise:

• Use scripts for Google Ads to enhance performance.
• Implement tracking and measurement plans.
• Manage ads infrastructure, including audiences and custom conversions.

Data Analysis & Reporting:

• Analyze performance data and provide insights.
• Prepare and present campaign performance reports.
• Collaborate with the creative team for high-performing ads.

Requirements:

• Generally 4-7 or more years of relevant working experience.
• Proven experience in managing PPC campaigns across platforms in multiple geographic locations.
• Strong proficiency in English communication skills.
• Excellent data analytics skills. Proficiency in data storytelling and reporting.
• Experience in a fast-paced environment. Ability to work independently and remotely.
• Strong attention to detail and organizational skills.
• Driven, innovative, and proactive with a growth mindset.
• Excellent interpersonal skills and adherence to brand guidelines.
• Proven track record in growing and retaining paid media accounts.
• Expert-level experience in Google Ads, Bing Ads, Google Tag Manager, Performance Max, and Google Analytics, as well as Ad copywriting and research skills.
• Citizen or Permanent Resident of Taiwan/Vietnam/Philippines

About the employment - EOR hiring

Worca's all-in-one platform simplifies the process of managing payroll and taxes in multiple countries where clients might not have a local entity or legal presence. As our client does not currently have a legal entity in the APAC region, they leverage Worca's HR solutions service to handle in-country labor laws and streamline the complexities of cross-border employment.

Consequently, you will be officially employed by Worca and considered an overseas personnel of our client. Worca will act as their local legal representative, providing support with international payroll, employment compliance, and tax obligations to ensure ongoing employment and labor law compliance. Our client will retain responsibility for critical aspects such as interviews, compensation approval, job content, access rights, and other decision-making processes.