Social Media & Commerce Specialist

This position is responsible for the comprehensive planning and management of brand social media platforms and short video content, aiming to increase brand awareness, user engagement, and further drive business growth. You will need extensive experience in social media management and short video marketing, strong data analysis skills, content optimization capabilities, and ownership in collaborating with the team toward marketing objectives.

Manage brand social media channels on Facebook, Instagram, LINE, Xiaohongshu, TikTok, and live-streaming platforms. Create trending topics leveraging current events and pop culture to increase viewership and user interaction.

Plan and execute social media campaigns, including ideation, visual concepts, copywriting, and content creation. Oversee online community management to drive growth and boost engagement.

Timely post content, edit images, create promotional materials, and perform basic photography and video editing. Plan and develop video content while gathering and organizing relevant trending materials, ensuring content consistency and quality.

Perform backend data analysis and adjust marketing strategies in real time to improve effectiveness. Stay updated on short video market trends (such as TikTok, Reels, Xiaohongshu) and work with team towards monetization strategies.

Collaborate closely with designer, product manager, and marketing team pals to achieve marketing goals.

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Required:

At least 2 years of experience executing successful social media and video marketing projects.

Proficient in social media platforms and short video platforms (e.g., TikTok, Xiaohongshu, Reels) with strong data analysis skills.

Excellent copywriting, basic image creating/editing, and video editing abilities.

Passionate about fashion and pop culture, with a deep interest in digital marketing and brand management.

Strong communication skills, resilience under pressure, logical thinking, and sharp numerical awareness.

Prior experience as a social media community or social commerce specialist is preferred.

Please provide case studies or a portfolio of relevant social media marketing campaigns for further evaluation.

Fluent in Mandarin, good reading/writing ability in English

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Preferred:

Experience in the lifestyle, fashion, or cultural and creative industries is highly desirable.

Prior experience in managing personal social media accounts is a plus.

Please refer to following website and social media to know us more.

https://www.afs-lifestyle.com/zh-TW

https://www.facebook.com/acer.fashion

https://www.instagram.com/acer.afs

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https://www.afs-lifestyle.com/zh-TW

https://www.facebook.com/acer.fashion

https://www.instagram.com/acer.afs