Sr. Global Product Marketing Specialist , VSX

About the Role

We are committed to developing transformative EdTech SaaS products that enhance teaching and learning experiences worldwide. As our product line expands, we are seeking a Senior Product Marketing Specialist who brings strategic thinking, data-driven insights, and business acumen. This role will shape the product strategy and global go-to-market plans, working closely with sales, marketing, product, and customer success teams to ensure sustained product success. If you excel at crafting compelling product stories and effectively collaborate with sales and business development teams across regions, we invite you to join our team!

Key Responsibilities

Lead and manage the product launch process, from planning through execution

Define product positioning and unique value propositions to stand out in the market

Deepen understanding of the target audience and buyer persona through collaboration with sales and channel teams

Conduct market research and competitor analysis to strengthen competitive advantage

Partner with the marketing team to develop sales enablement materials and plan marketing campaigns

Formulate competitive pricing strategies

Collaborate with product management to ensure alignment of features with market needs

Work with the customer success team to improve user adoption rates

Track and report on key product performance metrics

Mentor and set an example for junior team members

Requirement

Bachelor's degree in business, marketing, or a related field; Advanced degree preferred

8+ years of experience in global product marketing, with a strong background in SaaS; EdTech experience is a plus

Strong foundation in B2B and B2C marketing principles and strategies

Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels

Proven track record of successful product launches and achieving business growth

Fluency in English and Mandarin