Responsibilities
1. Based on the fact that Douyin e-commerce emphasizes both content and shelf, starting from the user-product link, improve the exposure of interest-free benefits, including but not limited to promoting the implementation of products that increase exposure, formulating exposure strategies for different scenarios and industries, and promoting the optimization of e-commerce platform search recommendation strategies 2. Work closely with e-commerce promotion activities, industry activities, e-commerce channels and other teams to increase the exposure of interest-free benefits in various e-commerce activities through marketing cooperation, brand cooperation, etc., and cultivate users mentality of using interest-free installments for shopping on Douyin e-commerce 3. Combine product links and influencer cooperation in the content field to increase the exposure of interest-free benefits in live broadcast scenarios.
Qualifications
1. Bachelor degree or above, more than 3 years of experience in e-commerce user-end product operation or integrated marketing activities for promotion 2. Excellent data analysis ability and cross-organizational collaboration ability, able to be responsible for relatively complex upstream and downstream link connection and complete full-link product guarantee 3. Have the passion for continuous entrepreneurship, dare to face the challenges of uncertainty, and be passionate about product operation.